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Digital Marketing Reporting: The Three Numbers That Survive a Review
A report that shows everything decides nothing. Which decision does yours exist to support? Name it before you open the tool, or every chart on the page will argue for its own survival. The number of sections you can delete will surprise you.
Martin J.ReportingNov 1, 2026Product Analytics: The Event Model You Commit To Before the Dashboard
In product analytics, tools change every eighteen months and the event names do not. That is the one commitment your team makes before anyone opens a dashboard. How many of your events would survive the vendor you are leaving?
Martin J.Nov 1, 2026Referral Partner Programs: What to Pay a Company That Sends You Work
The company that sends you work is not an affiliate. Paying them like one is how good partnerships end. Whatever number you improvise on the first deal becomes the rate for every deal after it. So what number would you put in writing this week?
Martin J.StrategyNov 1, 2026LinkedIn Content Strategy: The Algorithm Rewards the Comment, Not the Post
You publish every week and still feel invisible on LinkedIn. The distribution you are missing is sitting in other people's comment threads, and nobody put it on your calendar. Which twenty accounts would you borrow an audience from tomorrow?
Martin H.Social mediaOct 31, 2026Demand Generation Strategy: The Budget Conversation Nobody Has First
Your demand generation budget is divided in a December meeting, not in the plan. Can you name which half of last year's spend produced the pipeline? The split you can defend is the one both ledgers sign, and that is rarely the split you have.
Martin J.Oct 31, 2026Product Launch Strategy: The Handoff That Decides Whether It Sells
The launch call goes fine on day one. Six weeks later a rep describes your product to a buyer and gets half of it wrong. How much of what you wrote actually reached the call where it mattered?
Martin J.StrategyOct 31, 2026Brand Strategy Framework: An Operating Model a Team Can Actually Run
Your brand strategy framework passed review and nobody has opened it since. Which of your last five pages could a competitor have shipped instead? Somebody on your team has the authority to fix that, and almost nobody can name them.
Martin H.StrategyOct 31, 2026Market Research Online Community: What It Costs Between Studies
You paid 400 people to join a panel, onboarded them, and then asked them nothing for a quarter. What did those thirteen weeks cost, and did anyone price them? The contract you are about to sign prices that silence. Nobody showed you the line.
Martin J.StrategyOct 30, 2026
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